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You Spoke – Coca-Cola listened

coke listened you final

What does it take to make a global sugar giant promise to improve its policies on land? You. And more than 225,000 other Oxfam supporters around the world.

A month ago, Oxfam launched the second action of our Behind the Brands initiative as part of our GROW campaign, asking three of the biggest companies in the sugar industry – Coca-Cola, PepsiCo and Associated British Foods (which owns brands such as Twinings and Tip Top) to make sure their sugar doesn’t lead to land grabs.

In just a few weeks tens of thousands of you took action – adding your name to the petition as well as sending messages and photos to the companies to get their attention.

And the result? It’s working! Coca-Cola, the world’s largest purchaser of sugar, has done what you asked – commit to “zero tolerance” for land grabs. Coke is the first of the ‘Big 3′ to agree to do more to respect communities’ land rights throughout their supply chain – and these moves are happening because of the pressure you applied. Thank you!

We’ll be keeping the spotlight on Coca-Cola to make sure they follow through on their promises. Coca-Cola’s full commitments can be seen on the Coca-Cola website.

Your support is critical

We know that people power works. Over the last few months, your signatures have:

PepsiCo and Associated British Foods are yet to announce positives changes to their policies and practices and we need your help.

With Pepsi’s shareholder meeting coming up, now is the time to ramp up the pressure on Pepsi. Add your voice to more than 225,000 others calling for action and let PepsiCo know they must follow Coca-Cola’s example and declare zero tolerance to land grabs.