Writing a press release
Thousands of media releases are generated every day on issues as diverse as cattle management, interest rates and struggles for national liberation. Most of these will not succeed in attracting media coverage – at least not on television or in the main newspapers. Sometimes this will be because the subject matter is not relevant to a broad audience; sometimes it will be because of something as simple as the title not being catchy. There are a number of things you can do to maximise your chances of the media reporting your issue. It’s also important to remember that the media is broad and diverse and there are many thousands of small publications and radio programs focusing on specific areas of interest. So, while you may not make it on to the evening news, you could find yourself reaching audiences you were never even aware of! Here are some tips to help you get started on your media release.